Needs and Preferences for Competitiveness: Benchmarking and Insights

Learning about other business practices can broaden perspectives and reveal new opportunities for development. With this in mind, IET will host a session to present the findings of the benchmarking programme in France, carried out as part of MASTER EXPORT 2.0. The event will share the main conclusions and insights gathered, offering an opportunity to explore approaches and reference points observed in the French business environment. The session will relate this knowledge to the challenges of competitiveness, differentiation and internationalisation faced by companies. Intended for business owners, managers and professionals interested in international markets, the event aims to encourage participation and the exchange of experience. It will be an opportunity to ask questions, discuss ideas and consider how the practices presented may apply in different business contexts.