Two sectors. Seven markets. One shared initiative.
MASTER EXPORT 2.0 — Internationalisation of the Metalworking and Habitat sectors is a collective project that aims to strengthen the export capacity of small and medium-sized enterprises in Portugal’s North and Centre regions.
The project combines knowledge of international markets, the promotion of Portuguese products and services, and engagement with business stakeholders to support a more informed and prepared approach to internationalisation.

Six activities, one coordinated approach.
A1Diagnóstico do potencial exportador do Habitat e da Metalomecânica
Assessment of the export potential of both sectors in the North and Centre regions, identifying capabilities, needs and critical competitiveness factors.
A2Diagnóstico das necessidades nos mercados
Analysis of needs, preferences, requirements, channels and critical competitiveness factors in the seven target markets, including benchmarking and dissemination.
A3Desenvolvimento e promoção nos mercados de destino
Development of catalogues, videos, institutional missions, protocols, media communications and dissemination activities for the seven markets.
A4Master Export Days
Inbound missions to present the sectors to buyers, importers, specifiers, associations and specialist media.
A5Comunicação e impacto
Update of the project identity and platform, development of the Library, communications plan, promotional materials, institutional events and dissemination of results.
A6Gestão da operação
Technical and financial coordination, monitoring, internal and external evaluation, digital management and reporting.
Targets set for the project.
Dissemination activities carried out during the project
Participants in dissemination activities carried out during the project
SMEs reached by project activities
Metalworking
Technical expertise, engineering, manufacturing and components for international value chains.
Explore the sectorHabitat
Design, materials, furniture and solutions for distinctive spaces with potential to stand out.
Explore the sectorTwo complementary sectors.
The project shares its activities equally between the North and Centre regions and brings together capabilities in the Metalworking and Habitat sectors.
Seven markets to guide international entry.
All markets
Explore the seven markets covered by the project and the information prepared for each one.
Browse marketsFrance
Buyer needs, technical requirements, distribution channels and supplier selection criteria.
View marketAustria
Certifications, sustainability, digitalisation and trends that influence the selection of solutions.
View marketCzechia
Buyers, technical standards, specification networks and opportunities to cooperate with local stakeholders.
View marketRomania
Preferences, technical requirements, distribution channels and innovation trends.
View marketItaly
Technical and aesthetic criteria, certifications, commercial channels and differentiating factors.
View marketSpain
Geographical proximity, distribution channels, buyer needs and institutional links.
View marketAngola
Needs, access channels and cooperation opportunities for Portuguese companies.
View marketA network of organisations delivering the project.
The four co-promoters bring together business, regional, technical and innovation experience to support the project’s delivery and dissemination.
It represents and supports businesses in Cambra and Arouca, connecting companies, the region and opportunities for cooperation.
Visitar siteIt supports business development in Tâmega by promoting skills, innovation and connections between companies and partners.
Visitar siteIt connects university expertise with businesses, supporting innovation, technology transfer and internationalisation.
Visitar siteIt promotes entrepreneurship, innovation and the growth of technology companies.
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