Needs and Preferences for Competitiveness: Benchmarking and Insights

IET will present the findings of the benchmarking programme in Italy, carried out as part of MASTER EXPORT 2.0. The session will share knowledge and consider how learning from other experiences can support business development and internationalisation. By presenting the practices, reference points and insights gathered, participants will be introduced to different approaches to business challenges. The event will encourage them to consider how these approaches might be adapted to their organisation and its international growth objectives. It is intended for business owners, managers and professionals interested in exploring new perspectives. The session will also provide an opportunity to discuss how learning from other business environments can help companies prepare to compete internationally.